Journal.
Reels to Reservations, tourism marketing and what happens behind the camera.
How to hire a videographer in Hawaiʻi for your tour company
What to ask a Hawaiʻi videographer before you book a shoot, why wedding filmmakers are the wrong fit for a tour, and what a good brief looks like.
What brand video production costs for a tour operator
The four things that move the price of a brand video shoot for a tour or activity business, and how to brief one so the money goes into footage, not waiting around.
Social media marketing in Hawaiʻi: what actually works for tour operators
Why most tour operators in Hawaiʻi post and hope, what the operators who book from social do differently, and how a retainer should be measured.
Tourism video production: the five moments every tour film needs
A tour film that books is built from five moments, one for each stage of the guest's decision. Here is what they are, how to film them and where each one goes.
Tell us about your operation.
Share what you run and what you want guests to feel. We'll tell you how we would film it.
No pitch decks. A conversation about your operation first.